Lewis will be featuring in this year’s John Lewis 2011 TV Christmas Ad. The Ad will be going viral on Facebook and YouTube tomorrow before it airs in the ad break during Saturday's 'X Factor' live show! John Lewis expects the 60-second advert to be viewed by 44 million people at least once during the course of its five-week run. Television activity will be supported by print, in-store, online and social media activity. Lewis will also be featuring in the online videos. With little more than a month left till Christmas, show your support for little Lewis and get in the Christmas spirit by taking a look at the Ad.