"Hope St is a brand new international publication, full of colourful expression and fresh views on the world of fashion. The magazine covers high fashion, luxury brands, make-up and hair trends, in addition to highlighting new and upcoming fashion design talent".
Available from Selfridges and Harrods.
Also available online from the magazine shack.
Here's some sneaky behind the scenes pictures.
Issue one also stars Superiors very own Hamish Duda
Superior X